Not only do I have tendonitis in my right elbow, but I also have a wicked case of carpal tunnel syndrome in the same arm. I've been going to physical therapy to try to work through them and yesterday, the therapist and I were talking about going to seminars to maintain a certificate.
He said his company has created online training that has been approved by some governing board as being approved for CEUs for his re-licensure. I said they should package them and sell them as an additional income stream. His comment was "Oh yeah...good idea."
Are you keeping your eyes and ears open to additional revenue streams for your brand? You may take the knowledge you have for granted but I promise you, not everyone knows what you know or can package it the way you can package it.
The internet is certainly a valuable resource to all of us but it can certainly be overwhelming. People are looking for information that's packaged in easy to understand chunks.
The internet also allows you to re-package your information into multiple formats and products. For example, his company could create a site for online access to training, sell the DVDs, do podcasts, sell books...all associated with the same information.
Getting payment for an educational product has to be easier than getting reimbursed from an insurance company.
What's going on in the world and in your industry that your company can capitalize on?
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