My husband and I usually vegetate between 8 and 9. We spend in one month on cable service what some people don't make in a week. Hundreds of channels and most of the time not a thing on any of 'em.
We'll watch the History Channel or Discovery until the commercials become too much for us and then we renew our quest.
Every now and then we'll stick with a commercial because we become mesmerized trying to figure out what they're selling.
The most recent example of a waste of money and effort was a commercial for a car...I think...Toyota?
This commercial felt like it went on forever but was more like a minute (which in TV advertiising might as well be forever). There were these little creatures that looked like the characters in that nail fungus commercial and they were coming out of manhole covers and basically running all over this city. In the last 5 seconds a car shows up.
When the next commercial came on, Lou said "What was that a commercial for?"
Now I'll bet the budget for that was bigger than that of many small countries.
Why would any company waste money on some pointless ad like that?
Branding and marketing your brand is much more than just image advertising. And if you're going to waste money on something that's purely image advertising at least make sure it's an image that's consistent with your brand.
Leave the foot fungus guys to their regular product.
Do you do purely image advertising? Why? How do you justify this waste of money?
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