One of the benefits of working out of my house is when I get stuck on a project I can go do something important and it usually helps me think.
My church's holiday bazaar is Saturday and I need to bake, so when I got stuck on what I was working on I hit the kitchen.
I was chopping Oreos for Oreo Cookie Bark and thinking about my project which is on church and ministry branding. That's when it hit me that lots of churches try to do too much. They have a bunch of different ministries and people keep coming up with ideas for new ones. The problem is, they don't have the right staff people or volunteers in place to make the new ministry go but nobody wants to say that.
Then there are those churches who don't seem to do much of anything. They're sort of stuck in one place...afraid to move...afraid to make a mistake...afraid to spend any money to communicate with the community to let everyone know they're out there.
So what's the connection to Oreos?
Well, Oreos are simple. But they're incredibly yummy. They were pretty much unchanged for the longest time (I'll avoid digressing into the current versus former ingredients). Only when they were as perfect as a cookie can be did they look to extend their brand.
Sure, they had some misteps...what's the story on those vanilla cookies with the chocolate filling?...but for the most part, they do a really good job with a few extensions of the brand.
Next time your boss walks in on you when you're leaning back in your chair with your feet on your desk while your munching on some Oreos, you can tell him that you're not goofing off...you're pondering the mysteries of branding and the answers that are hiding within Oreos.
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