Hello Brand Builders-
Yesterday, September 11th, was a somber and solemn day. A day of contrasts.
While we paused to remember the tragic events that altered our lives forever and honor those that lost their lives (many of them struggling to save and protect others), we recognize the need to move forward, to continue to grow -- as people, as businesses, and as a country.
Yesterday made me think of all the ways the United States delivers on its brand promise. What is that promise? I think it's found in slight variations in many places: On the Statue of Liberty, in the Declaration of Independence, and in the Constituiton.
I think it's also found in the country's name: the United States of America. We're 50 individual states, where the concept of home rule is important, yet as different as we all are and as frustrated as we can get with each other, we really are the United States of America.
How do we as a nation deliver on our brand promise? Our brand's values are outlined in the Declaration of Independence and in the Constitution. Just like when a business is wrestling with a decision and its leaders compare the problem faced with what the vision/mission/and values say, we compare things to the Constitution. Free speech is an example. We might not like it when some hate group like the KKK wants to hold a rally or be in a parade, but free speech means everybody -- not just groups who we agree with. We don't agree with the hate group but we defend their right to speak their mind (we just stick our fingers in our ears and not listen to their hate).
We, as individuals, live up to our country's brand promise by being living examples of its principles, by respecting the individual freedoms of others, and by becoming part of the solution of a problem, not just complaining about it.
Are we perfect? Fat chance. But you know what I love most about being an American? I love that we can complain about everybody and everything and not be the least bit afraid about voicing our opinions. Love that.
I think we as a nation deliver a great brand return.
If you'd like to learn more about building a strong brand, jump over to the Abiah Designs website where you can view our portfolio and sign up for our newsletter.
Until next time brand builders -
The Team at Abiah Designs
